Goals

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3.1. SAWM aims to:
--serve as a platform for discussion on women’s issues in the media;

--ensure the fair representation of women in various sectors of the media;
--contribute to the development of the creation of gender-friendly working environment in all media organisations;
--work with like-minded organisations against gender based discrimination;
--capacity building of media persons for gender sensitive media practices;

--campaign for the equal remuneration, opportunities and equal participation of women in decision making positions in the media; 
--establish and promote the profile of SAWM through various communication technologies.

--sensitise law makers to bring gender sensitive laws, including laws impinging on women in media.